By Greg Hart, CFP®

If you’ve ever played roulette, you likely bet on several numbers rather than pinning all your hopes on one and letting it ride. There’s nothing more daring than betting on a single number to win. If you’ve got a decent chunk of money on the table, why risk it?

We’re all familiar with the saying, “Don’t put all your eggs in one basket,” so it shouldn’t come as a surprise that it’s important to diversify. Without diversification, we could miss out on new experiences, ideas, people, and places. Some enjoy taking risks and living large, while others prefer to play it safe. This also applies to your investment portfolio.

Diversification can help you offset risk and reach your goals with an added level of confidence. Even if you already have a good understanding of diversification, let’s review its benefits along with some examples for more clarity.

Minimize Risk

One primary role of diversification is to minimize risk in the stock market. This doesn’t just mean diversifying between growth stocks and value stocks. True diversification requires incorporating a mix of different types of investments—think stocks, bonds, international investments, and real estate, etc.

There are varying factors that govern the amount of risk you’re open to. If you are banking on your money being there for you on a certain date, it may align better with your financial plan to utilize a more conservative mix of investment assets with a history of lower volatility. Having a portfolio that is diversified with lower risk will give you peace of mind.

As we mix and match asset classes and strategies, risk-capacity decisions need to be made no matter how long your timeline. By optimizing the way your portfolio is constructed, we can minimize risk and maximize returns

Increase Your Potential for Added Gains

Since its inception in 1926, the average return from the S&P 500 has been 10-11%. Learning a bit of stock market history often puts many at ease when deciding to move money from a savings account into the stock market. (1)

Downturns and recessions are certain realities during one’s lifetime, but it’s the same reason many wealth managers suggest taking a long-term view on investing. Simply keeping your money in the stock market versus quickly buying and selling is a risk mitigation strategy of its own.

These downturns also pose new opportunities. Take our current global pandemic: 2020 created a unique window of opportunity. Certain high-growth investments performed exceptionally well as the economy reacted to COVID-19, while the brief drop in the market made some value investments available at deeply discounted prices. 2020 provides an example of how investments respond differently to economy-wide shifts, which underscores the importance of diversification as a hedge against long-term and short-term losses.

Because of the unpredictability associated with long-term stock market success, diversification can help you reach your goal with more confidence when compared to putting all your eggs into one basket. 

The Ideal Mix

Yes, perfection is unattainable; so calling an investment mix “ideal” can feel like a loaded term. Everyone has their own unique goals, dreams, timelines, and risk capacity, which means what’s ideal for one may not be ideal for another. The closer you are to retirement, maybe a more conservative mix is a better fit. Remember that portfolios can change with time; that’s the beauty of the stock market—you can change your portfolio as your goals evolve. 

When it comes to investment decisions, it’s wise to meet with a wealth manager who can learn about your personal circumstances and tailor their advice to your specific financial goals. 

We at Haddon Wealth Management prioritize developing and maintaining long-term relationships with clients through the focus of wealth management, retirement and financial planning, estate and legacy planning, and income planning. We are committed to providing customized financial solutions that meet your needs. To partner with an experienced advisor you can trust to put you first, schedule a complimentary get-acquainted meeting by calling us at (856) 888-1744 or contact us online to get started. We look forward to hearing from you soon! 

About Greg

Gregory M. Hart, CFP® is the founder and managing director of Haddon Wealth Management, LLC, an independent, fee-only registered investment advisory (RIA) firm that provides comprehensive wealth management (in-depth financial planning and sophisticated investment management) for clients who value a relationship-driven approach that delivers customized solutions. Based in Haddonfield, New Jersey, Greg works with clients throughout the Delaware Valley, as well as nationwide. To learn more, connect with Greg on LinkedIn, visit our website at, or call (856)-888-1744 to begin a discussion.



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